1–5. Program Overview

6. Objectives

The program aims to produce graduates with the following knowledge, skills, and competencies:

1. Demonstrate knowledge and understanding of economics, accounting, and business, and apply such knowledge to professional analysis and practice in a rapidly changing society.
2. Apply economic principles and digital systems to work and business planning; develop entrepreneurial capabilities; expand market opportunities; enhance product value; and increase income and business performance effectively.
3. Apply relevant knowledge and analytical skills to analyze the digital economy.
4. Communicate effectively and use appropriate information technology for personal, professional, and societal benefit.
5. Demonstrate knowledge and competence in conducting research in economics and digital systems.

7. Expected Learning Outcomes of the Programme

1. Apply concepts and principles in business administration, accounting, technology, and economics appropriately and accurately in various business contexts.
2. Demonstrate innovative capabilities in business administration through analytical thinking, problem-solving, data access and analysis, initiative, creativity, and design skills.
3. Select and apply appropriate economic concepts and theories to explain business situations and make sound decisions in addressing business-related problems.
4. Use technology and statistical software, such as SPSS and R, for data analysis, data and information management, and the presentation of findings through online platforms. Integrate mathematical, statistical, and econometric methods into data analysis effectively.
5. Read and comprehend English-language documents, academic articles, and analytical reports in economics, and effectively present economics-related work in English.
6. Prepare analytical reports and evaluate public- and private-sector investment projects to support informed decision-making by entrepreneurs and other relevant stakeholders.
7. Perform assigned responsibilities with accountability, punctuality, commitment, sustained focus, and perseverance, while adhering to ethical principles and maintaining academic integrity in the field of economics.
8. Work effectively as a member of a team, adapt to new social and professional environments, and build and maintain positive working relationships with colleagues.

Relevant benchmark reports and reference points

Relevant benchmark reports, external and internal reference points, may be used to provide information on programme learning outcomes.

Relationship between Program Learning Outcomes (PLOs) and Bloom’s Taxonomy Learning Levels

A check mark indicates the relationship between each Program Learning Outcome (PLO) and the corresponding learning level: K = Knowledge, S = Skills, E = Ethics, C = Character.

Source-document note: In the original Word document, PLO3 and PLO4 are contained in the same table row. The row shows Objective 1, 3 and a check mark under K only. This HTML preserves that mapping rather than inferring separate values.

8. Admission Criteria or Requirements

Applicants must meet at least one of the following requirements:

1. Have completed upper secondary education in any academic program or its equivalent; or
2. Hold a Vocational Certificate in any field of study or its equivalent; or
3. Hold a bachelor’s degree in any field of study or in a related discipline; or
4. Meet other qualifications as stipulated in the Regulations of Rajamangala University of Technology Thanyaburi on Undergraduate Education, B.E. 2550 (2007), including the amendments issued in B.E. 2556 (2013), subject to the discretion of the Program Administrative Committee or the Faculty Administrative Committee.

9. Standards and Related References Used in Determining Program Learning Outcomes

• Announcement of the Higher Education Standards Committee on the Undergraduate Curriculum Standards, B.E. 2565 (2022), dated July 18, 2022.
• Needs and Expectations of Stakeholders, including:
  • Employers of graduates
  • Prospective students
  • Current students
  • Alumni
  • Faculty members and instructors
• University Educational Philosophy: “Innovation Builds the Nation; Rajamangala University of Technology Thanyaburi Builds Innovation.”
• Vision of the Faculty of Business Administration: “A leading faculty in developing entrepreneurs in the digital age and professional manpower at the national level”

Mission of the Faculty of Business Administration

• Education: Provide education that develops students into competent professionals who can respond effectively to societal needs and create or apply innovations in business administration and management.
• Research and Innovation: Produce high-quality research and develop innovative solutions in business administration to support the advancement of communities, industry, and society.
• Academic Services: Provide academic and professional services to communities, industry, and society in support of sustainable development.
• Preservation of Religion, Arts, Culture, and the Environment: Promote and preserve religion, arts, and culture, while supporting environmental conservation.
• Sustainable Management: Promote good governance and enhance organizational efficiency through innovation to ensure continuous and sustainable development.

• Committed: Determined and persistent in pursuing goals without giving up.
• Resilient: Patient, hardworking, and willing to take on assigned tasks without avoiding difficult or demanding work.
• Innovative: Able to improve work processes and develop better ways of working.

10. Programme Structure and Requirements

Total Credits Required for the Program: 124 Credits

11. Study Plan

Year 1 / Semester 1

Year 1 / Semester 2

Year 2 / Semester 1

Year 2 / Semester 2

Year 3 / Semester 1

Year 3 / Semester 2

Year 4 / Semester 1

Select one of the following alternatives. The semester total is 6 credits.

Year 4 / Semester 2

Study-plan credit check: 15 + 18 + 18 + 18 + 19 + 18 + 6 + 12 = 124 credits.

12. Career Opportunities after Graduation

Graduates of the program may pursue careers in the following fields:

• Economist
• Analyst, planner, or academic/professional officer in private-sector organizations, government agencies, and state enterprises
• Financial consultant or analyst in financial institutions and capital markets
• Economic and business researcher or forecaster
• Entrepreneur or business owner
• Other related professions

13. The Date of Writing the Programme Specifications

• The University Council approved the revised curriculum, B.E. 2567 (2024), at Meeting No. 11/2566 held on November 29, 2023.
• The University Council approved the amendments to the B.E. 2567 (2024) curriculum, effective from Semester 2 of Academic Year B.E. 2568 (2025), at Meeting No. 11/2568 held on November 26, 2025.

Public Information and Announcement Date: __________________________