ดร.ณฐมน บัวพรมมี

ดร.ณฐมน บัวพรมมี

Education:

2016 – Doctor of Business Administration, Khon Kaen University

2008 – Master of Communication Arts, Chulalongkorn University

2004 – Bachelor of Arts, Khon Kaen University

Research Area:

1. Agricultural marketing

2. Media & Marketing

3. Community Enterprise

4. Community Product Development

5. Communication for Development

Course Teaching:

· Principles of Marketing

· Retailing Management

· Advertising and Public Relations

Work Experience:

· E-Saan Center for Business and Economics Research (ECBER)

· Multi-disciplinary Study Center, Sukhothai Thammathirat Open University

· Hermes Communication Co., Ltd.

· Pacific Intercommunication Co., Ltd.

Selected Publications:

· Buaprommee, N., Polyorat, K. & Tassanawat, S. (2017). Market Positions of Carbonated Soft Drink Brands in Consumer’s Perception: An Exploratory Research, KKBS Journal, 1(2), 65-74.

· Buaprommee, N. & Polyorat, K. (2016). Intention to Purchase Traceable Meat: The Impacts of Perceived Information Asymmetry, Informativeness, Usefulness, and Norm. Asian Journal of Business and Accounting, 9(1), 141-167.

· Buaprommee, N. & Polyorat, K. (2016). The antecedents of purchase intention of meat with traceability in Thai consumers. Asia Pacific Management Review, 21(3), 161-169.

· Buaprommee, N. & Polyorat, K. (2013). Consumers Response to Meat Traceability: The Influence of Marketing Variables. KKU Research Journal of Humanities and Social Sciences (business and economies), 12(1), 1-12.

Research Experience

· Business Model for Rice Market Development: A Case Study of Bung Ka Sam, Nong Sua, Pathum Thani

· Research Utilization for Conventional Wisdom Communication and Creating Local Food Identity

· Marketing Application of Meat Traceability

· Survey and Database Development of R&D and Innovation Activities of North Eastern Region Industrial Sector