รศ.ดร.ปณิศา มีจินดา
28 มีนาคม 2022ดร.รังสรรค์ สุวรรณหงส์
25 มีนาคม 2022
ผศ.พิมพา หิรัญกิตติ
| ที่อยู่ (ที่ทำงาน) : อาคาร 4 ชั้น 3 |
| E-mail : hpimpa@hotmail.com |
| เบอร์ติดต่อ : 025494818 |
| วุฒิการศึกษา : บธม. (บริหารการตลาด) |
| Education: |
- 2002: Master of Business Administration (Marketing), Srinakharinwirot University
- 1996: Master of Business Administration (Marketing Management), Dhurakij Pundit University
- 1991: Bachelor of Business Administration (Marketing), Suan Sunandha Teachers College
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| Research Area: |
- Service Marketing
- Consumer Behavior
- Tourism and Hospitality
|
| Work Experience |
- 1998 – present, Department of Marketing, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi
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| Course Teaching |
- Marketing Research
- Marketing Strategies and Planning
- International Marketing
- Industrial Product Marketing
- Principles of Marketing
- Brand Management
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| Selected Publications |
- Marketing Strategies of Spa Operators and Factors Influencing Customer’s Selection, and Behaviors of Spa Users, The Internatinal Conference on Applied Business Research ICABR 2009, Vealletta (St. Julians) – Malta, September 21st-25th, 2009
- The Expectation of People to Decision to Make a Decision on Purchase of OTOP Product of Pathumtani Province, RMUTT Global Business and Economics Review, Vol. 2 No. 2 (April 2006)
- The Study of the Marketing Strategies of the Neem Based Extract, Rangsit Business Review, Vol. 5 No. 9 (July – December 2002)
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| Research Papers |
- Marketing Strategies of Spa Operators and Factors Influencing Customer’s Selection, and Behaviors of Spa Users
- The Expectation of People to Decision to Make a Decision on Purchase of OTOP Product of Pathumtani Province
- The Study of the Marketing Strategies of the Neem Based Extract
- Opinion and satisfaction of foreign tourists towards tourism development and management of Bangkok Metropolitan
- A Study of Medical Tourism Behavior of Foreign Tourists
- Marketing Strategy of Agrotourism and Thai Tourist’s Agrotorism Behavior
- Studying Tactics to Increase Capabilities of the One Tambon-One-Product (OTOP) operators in the Upper Central Provinces
- The Competitiveness of Small and Medium Enterprise in Bangkok Metropolitan and Greater Bangkok
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| International Conference |
- The International Conference on Applied Business Research ICABR 2009, Valletta (St.Julians)-Malta, September 21st-25th, 2009
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